Spiritex
SPIRITEX
SPIRITEX
Spiritex is an organic clothing company that uses all organic materials to create their fabric and garments. I was the lead designer for all things digital and print related. I created content for multiple websites, social media platforms, email marketing, in store signage, and physical print content (brochures, handouts, mail-outs)
DIGITAL
Website redesign
Website redesign
the task was redesign the website according to the brand. That meant creating banner images, category buttons, global typeface changes, color palette consistency.
SEO & Strategies
SEO & Strategies
After redesigning the website, I optimized product photos to load faster - increasing page loading times and user experience. I also worked in a team duo to properly optimize the website for SEO improvements.
SOCIAL MEDIA
PRINT
PRINT
The purpose of this document is to further the appreciation
of the product that the customer just purchased. It is an ideal
size to slip into the store bag after checking out.
BIFOLD FABRIC BOOKLET
In order for customers to see what the company's fabric looks and feels like
I made this booklet that has a grid system to see the style and cost of each
product for sale. It showcases the brands colors, typefaces, and overall feel
that the company is trying to portray.
OTHER PRINT WORK
These are examples of other work that I have done while working
for the company - including:
• Retail store shopping bag
• Retail store window signage
• Business cards/coupon cards
• Spiritex underwear packaging
• Company fabric "header card"
• Newspaper advertisement
MERCH
MERCH
CLOTHING AND MISCELLANEOUS
These are examples of items that I created
for the company, mostly illustration work
made for specific garments or home items.
• Camper series (mug)
• Camper series (infinity scarf)
• Blue Ridge parkway t-shirt design
